Do you remember a story without the iPhone Home button, with integrated Touch ID to screen itself? Both John Gruber (Daring Fireball) and Wall Street Journal (both with good contacts within Apple) have commented that possibility. Now, with other great sources in Apple – Mark Gurman also supported the removal of the physical button.
Also in March we saw rumors that Apple could return to bet on metal and glass design as was seen in older iPhones. Not only that, but several rumors emphasize heavily that Apple will finally replace the panels of the devices concentrating on OLED technology that is quite invested on by its great rival. Speaking of Samsung, the South Korean firm has partnered with Apple to bring such technology to the cellular future of Apple.
In a story focused on a possible new feature of the next iPhone specific to the Japanese market (more on this below), Gurman and Gareth Allan made it clear that in 2017 Apple plans to remodel the iPhone completely, giving a major focus on the OLED screen. Thus, the button would be removed in to – most likely – give more usable space to display; it would take the entire front. 2017 really marks the year of major change in the design of the iPhone – after all, the Home button is present on the device since its birth in 2007.
But when will we see the OLED screen on the iPhone? According to Mark Moskowitz (analyst), Apple can introduce this technology with iPhone 8. The most interesting part is that Barclays analyst claims that the novelty will come next year. He argues that Apple intends to put aside the generation’s serving only as a preventive measure while the company works toward more radical changes to their products. Thus, the Cupertino giant would accelerate the development of new resources, and change the design every year.
One of the big news expected for the iPhone 8 is that Apple will finally change its screen technology, leaving aside the IPS display in favor of OLED. According to Bloomberg, Sharp would be the main supplier of Apple’s screen in 2017 and is already making investments in this direction – even though Apple usually stimulates competition among component suppliers to get a lower price. Sharp was already one of the suppliers for Apple, and now moves to Foxconn.
Other features expected for the iPhone in 2017 include a special edition of the device, bringing a doubly curved display, (similar to line Edge, Samsung) borderless and built entirely in glass. It is unclear whether this issue will use a different type of glass than the current version of iPhone 7 Jet Black.
All great, furthermore extremely cool, however is it truly genuine that Apple would consolidate an innovation that is broadly utilized as a part of stand out nation? Would we need to see an iPhone made particularly for the Japanese business sector, not at all like different models (sold in different nations)? Apple has dependably been a worldwide organization, not at all like others and does not normally make particular forms of the same item to suit nearby requests.
But back to Japan, the article says Bloomberg Apple will implement a new technology on your smartphone FeliCa call. Created by Sony, this chip is nothing more than a standard widely used device in the Land of the Rising Sun, for mobile payments primarily related to mass transportation (subway, bus, etc.), capable of performing an operation in just 0.1 seconds.
We saw that Samsung has dominated the smartphone market with clearance above Apple, quite different from what was seen in 2015 scenario – where companies were too close to compete for the title of largest manufacturer of smartphones in the market. Thus, the iPhone 8 will come with more radical changes than we see in iPhone 7 this year. The analyst believes that the removal of the physical button below the screen, improvements in the use of 3D Touch (including gestures for easy navigation), wireless charging and OLED screen would be the big attraction for the company in 2017.
And for the iPhone 7, what can we expect? Moskowitz believes that this series will not have a great appeal to anyone who has the iPhone 6 series. We would see only a thinner smartphone, possibly without the standard connector for headphones, bringing a slightly faster chipset and some improvements in the camera. The analyst believes that bringing the iPhone 8 earlier to the market will favor Apple’s sales, which might generate a 10.3% higher profit than just bring a slightly modified iPhone model 7.
It is worth remembering that such claims are just speculation from an analyst with no direct connection to Apple. The company usually does not comment on rumors. Thus, she is still uncertain whether the iPhone 7 series will actually be set aside by the company.
All very good, and also very cool, but is it really true that Apple would incorporate a technology that is widely used in only one country? Would we want to see an iPhone created specifically for the Japanese market, unlike other models (sold in other countries)? Apple has always been a global company, unlike others and does not usually create specific versions of the same product to suit local demands.
Usually we have a product which is a unique experience regardless of where we are (except for apps in features such as maps, etc.). Although there is no Apple Pay in several countries, for example, at some point the service will come to these places and the iPhone 6 or higher will be compatible then. We see, for example, an iPhone with NFC for a market with MST 3 to another, and so on. Also according to Bloomberg, the iPhone due to be released next month, in September, will count on the technology.
Are we facing a new Apple strategy to adapt to local markets? Only time will tell.